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Reader Comments on Aardvark Daily 24 June 2002

Note: the comments below are the unabridged submissions of readers and do
not necessarily reflect the opinions of the publisher.

 

From: Dominic
For : Right Of Reply (for publication)
Subj: How do we think evolutions through?

If 20 somethings were running the RIAA, I think an
organisation like the RIAA would be handling the online
media issue differently.

It is clear that the Internet's evolution is not in
anyone's control. What's the one thing the RIAA has been
used to? Control.

Part of the problem is the mode of thinking in the RIAA.
But how many people can claim to really know the Internet?
No one. The measures it would have to take to keep
it's "old days" revenues intact require the RIAA officials
to undertake dramatic changes in practices, thinking
methods, and even cultural acts.

How would parliament be when we have a broadband internet
on the street? I dare to imagine such a time! We would have
to have laws that work by the minute.

Do politicians work to such a pace? The Internet sure does.
What a time we live in!




From: Michael
For : The Editor (for publication)
Subj: An interesting contradiction,

Net 'radio' will now have to pay record labels for
broadcasting their music. But for regular radio, the money
goes *the other way*. The labels pay the radio stations.

Here is how it works in the USA. (I think the convoluted
method is to avoid legal requirements to identify
advertising that would apply if the payment were direct.)

"In the commercial side an indie-promoter will
form a, an exclusive relationship with a
radio station, and they'll do that by
paying them sort of an annual up front
fee -- maybe a hundred thousand
dollars. Once they become that station's
exclusive indie, every time that station
adds a new record to its play list, that
indie will then invoice or bill the record
company and the indie will generate an
income. Virtually every time a song is
added to an FM play list on the
commercials stations today, someone's
getting paid for it."

(Quoted from
http://www.wnyc.org/onthemedia/transcripts_050402_payola.html,
which just happened to be the first on line explanation of
the system that I found.)





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