Reader Comments on Aardvark Daily 24 June 2002
Note: the comments below are the unabridged
submissions of readers and do
not necessarily reflect the opinions of the publisher.
From: Dominic For : Right Of Reply (for publication) Subj: How do we think evolutions through? If 20 somethings were running the RIAA, I think an organisation like the RIAA would be handling the online media issue differently. It is clear that the Internet's evolution is not in anyone's control. What's the one thing the RIAA has been used to? Control. Part of the problem is the mode of thinking in the RIAA. But how many people can claim to really know the Internet? No one. The measures it would have to take to keep it's "old days" revenues intact require the RIAA officials to undertake dramatic changes in practices, thinking methods, and even cultural acts. How would parliament be when we have a broadband internet on the street? I dare to imagine such a time! We would have to have laws that work by the minute. Do politicians work to such a pace? The Internet sure does. What a time we live in! From: Michael For : The Editor (for publication) Subj: An interesting contradiction, Net 'radio' will now have to pay record labels for broadcasting their music. But for regular radio, the money goes *the other way*. The labels pay the radio stations. Here is how it works in the USA. (I think the convoluted method is to avoid legal requirements to identify advertising that would apply if the payment were direct.) "In the commercial side an indie-promoter will form a, an exclusive relationship with a radio station, and they'll do that by paying them sort of an annual up front fee -- maybe a hundred thousand dollars. Once they become that station's exclusive indie, every time that station adds a new record to its play list, that indie will then invoice or bill the record company and the indie will generate an income. Virtually every time a song is added to an FM play list on the commercials stations today, someone's getting paid for it." (Quoted from http://www.wnyc.org/onthemedia/transcripts_050402_payola.html, which just happened to be the first on line explanation of the system that I found.)Hit Reload For Latest Comments
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