Note: This column represents the opinions
of the writer and as such, is not purported as fact|
What do you do if you're a TV or movie producer and you want to include
reference to a fictitious website in your programme or movie?
If you're really stupid you just make up a domain name without checking
that it's already in use. However, we all know that nobody's that dumb.
In fact, I was impressed by the way the producers of the very popular CSI TV
programme handled such a situation in this week's episode.
Now I have to admit that I'm not a big TV watcher but I just happened to
catch a piece of CSI while working at my PC the other night as they
interviewed "Lady Heather" as part of a fictitious murder case.
The Aardvark PC-Based Digital
Entertainment Centre Project
Yes, at last, this feature
has been updated again! (31 Mar 2003)
Lady Heather was a dominatrix with her own website
Out of curiosity, I typed that URL into my browser to see what would come up.
Did it simply bring up some cheap gaudy porno site?
Did it simply take me straight to a "reserved" domain?
Did it simply take me straight to the CSI website?
Well the answer is -- none of the above.
Try it for yourself.
Did that get your hopes up for a moment?
I think they way they did that was rather clever and
shows they really put some thought into this small detail.
So how many people were as curious as me and actually typed in that URL after
watching this episode of CSI?
Well if Alexa.com is to
be believed, not very many.
Oh, you did know about Alexa didn't you?
As the number of Net-rating companies in NZ continues to dwindle (and those
which still survey the local market charge like a wounded bull for their results),
Alexa is often an interesting way to see how your favourite website rates.
Bear in mind however, that the accuracy of results and rankings decreases
rapidly as you move towards the bottom end of the scale and since those providing
the data are effectively self-selected group, there may be other factors which
affect the veracity of the results.
It can even provide some interesting comparisons between competitors -- like
this face-off between
the NZ Herald and Stuff
-- or even this head-to-head between
and its competition.
The piece I wrote earlier this week
about the issue of flat rate DSL provoked a raft of "not for publication"
feedback, much of it promoting the perspective that it's not Telecom's
fault that we don't have flat-rate broadband here in NZ.
It was with great interest therefore that I read the following in
this story from the NZ Herald
"Since March, Iconz has been signing up business
customers on a 256 kilobits per second (Kbps) "all
you can eat" internet-only deal for $99 a month (plus
GST), or 512Kbps for $120 a month"
Suffice to say I will be looking deeper into the issue of
flatrate uncapped *broadband* in New Zealand with the view to publishing
another column on the subject next week.
And are those "uncapped flatrate" deals really what they claim to be?
So, if you're an ISP, bandwidth provider, or anyone else with a finger in
the broadband provision industry, please feel free to drop
me a line with any facts or opinions you'd like to contribute. The normal
confidentialities apply of course.
If any Aardvark readers have an opinion on today's column or
want to add something you're also invited to chip in and
have your say.
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