Google
 

Aardvark Daily

New Zealand's longest-running online daily news and commentary publication, now in its 19th year. The opinion pieces presented here are not purported to be fact but reasonable effort is made to ensure accuracy.

Content copyright © 1995 - 2016 to Bruce Simpson (aka Aardvark), the logo was kindly created for Aardvark Daily by the folks at aardvark.co.uk



Please visit the sponsor!
Please visit the sponsor!

Get rich quick on YouTube?

14 November 2012

A little while ago, Google announced that it was going to spend millions of dollars to fund the creation of a bunch of new professional channels that, it clearly hoped, would become the equivalent of highly rated TV shows.

Apparently, the vast majority of those well-funded channels have failed to generate the audience that was anticipated.

As the Beatles so wisely said: "Money can buy you lots of lovin but money can't buy you love".

Aside from a tiny handful of channels which leverage contemporary pop music to ensure a regular viewership, most of the "contrived" content simply misses the target -- possibly because they're just trying too hard. Surely Google would have been able to see, from the eclectic nature of the most successful YouTube channels, that simply throwing money and high production values at an idea won't make it a runaway success.

So what does make for a successful YouTube channel?

I like to think that I can talk from a position of authority on such matters but even I am left constantly wondering how to improve my own audience figures and view-count.

One of the things that really pee's me off however, is the number of people who are pushing YouTube as a "get rich quick" way to make money. It just doesn't work that way.

The worst of these seem to be selling a package that will allow you to build a very popular YouTube channel that can be "monetized" to earn a regular income -- with virtually no work on the part of the channel owner.

How do they do this?

Simple -- they break Google's rules by simply re-uploading other popular videos that they download from other people's channels.

If you want to see how this works -- take a look at this YouTube search result.

Yes, this is exactly the same video which has been re-uploaded quite literally hundreds of times by people that are using this "get rich quick" formula. If you visit the various channels that have uploaded that video, you'll see that virtually all their videos are the same -- and they're all stolen.

It looks very much as if the developers of this scam, as part of the subscription, are mailing out a list of which videos should be stolen and re-uploaded at regular intervals.

Initially, the creators of this system were including some of my own videos in their "copy and upload" list but I've been vigilant in filing copyright complaints so that has stopped -- they've clearly marked my material as being too risky to pilfer. However, there are hundreds of other folk who are losing revenue to these scoundrels.

Just looking at how quickly the propagation of viral videos amongst these channels occurs, I strongly suspect that there's some kind of automated script involved so this is a case of paying your money and then doing nothing except wait for the revenue-share money to come rushing in.

Unfortunately for those who subscribe to a service like this, the views are pretty few and far between. Take a look at the ViralVidKid1 channel for instance. Just 349 video views in 7 days -- with most of the videos having a zero viewcount.

While I feel pretty pee'd off that people would feel they have a right to engage in such large-scale copyright infringement to try and make a dishonest dollar, I also feel somewhat sorry for them because once they get three copyright strikes against them, they lose their channel *and* their AdSense account -- with no chance of ever rejoining. In effect, they lose their chance to make any money from Google -- forever.

But is this any different to downloading movies or music from a P2P network?

Well yes, in my book it's worse -- not that I agree with unlawfully downloading any content.

However, when someone downloads a movie or music track for personal use, they're not attempting to leverage someone else's hard work for profit. When you download someone's YouTube video then re-upload it with the intention of earning money from it -- that is a far greater crime (IMHO).

I sure hope that YouTube wake-up to what's going on and nip it in the bud -- before too many naive people get caught up and before the instigators of the scam make off with too much money.

Please visit the sponsor!
Please visit the sponsor!

Have your say on this...

PERMALINK to this column

Oh, and don't forget today's sci/tech news headlines


Rank This Aardvark Page

 

Change Font

Sci-Tech headlines

 


Features:

Beware The Alternative Energy Scammers

The Great "Run Your Car On Water" Scam

 

The Missile Man The Missile Man book

Previous Columns

Retail, done properly
A few weeks ago, the old sheila's Bluray/DVD player packed a sad and refused to play any disks....

Why I can't get my phone/Net connection moved
As regular readers will have already noticed, your daily dose of Aardvark has been missing for a week or so...

Psst... wanna buy a bridge?
If you're planning on using the Huntly bypass route it might pay to ensure that you've emptied the boot and glove-box of your car first...

Micro Bit trumps Raspberry Pi?
As far as single board computers (SBCs) go, the Raspberry Pi (RP) has to be perhaps the single most successful product ever sold...

The New Top Gear
Over four million Pommes and probably more than a handful of others around the world, sat down to watch the long-awaited new version of Top Gear...

If it ain't broke...
The world seemed to be absolutely shocked to learn that the USA's nuclear weapons arsenal is still under the control of a decades-old computer system which uses 8-inch floppy disk drives...

The end of second-hand books and music
The scrapping of physical media as a method of delivering books, music and movies is threatening to destroy the second-hand market for such content...

Crowdfunding, not just for startups
Traditionally, crowdfunding has been a method used by small companies or startups when they want to take a product from conception to commercial reality...

NZ goes back to the 1940s
Time to talk about a criminal welfare system...

An innocent victim of the war against drugs
Many years ago, I used to suffer badly from hay fever...

The final body-blow for SkyTV?
Now that Netflix and other streaming video services have arrived, Sky TV has become increasingly reliant on sports as its core content...