Google
 

Aardvark Daily

New Zealand's longest-running online daily news and commentary publication, now in its 23rd year. The opinion pieces presented here are not purported to be fact but reasonable effort is made to ensure accuracy.

Content copyright © 1995 - 2017 to Bruce Simpson (aka Aardvark), the logo was kindly created for Aardvark Daily by the folks at aardvark.co.uk



Please visit the sponsor!
Please visit the sponsor!

We told them so

10 January 2017

Reports in the media today reveal that streaming is now the primary way that most Americans get their music.

Yep, forget purchasing CDs, digital downloads, cassette tapes, wax cylinders and other methods... if you're listening to music in the USA, it's more likely you'll be doing so via services such as Spotify and other streamers than by any other way.

The music industry is "doing very nicely thank you" from music streams and it seems that piracy is becoming far less attractive or fashionable within the ranks of "the great unwashed". Why risk getting pinged when, for just a few bucks a month, you can listen to all the music you want, totally legally?

But hang on, I seem to recall saying, many years ago, that making the legal options cheap enough would be the best way to fight piracy.

It wasn't just me who claimed this -- just about everyone who had more than half a brain (which immediately excludes the RIAA) agreed.

The vast majority of people are intrinsically honest. They would much rather do stuff legally than break the law -- and that includes paying for their music and movies.

We saw a huge surge in music and movie piracy when the internet came along solely because the products the studios were hawking were grossly overpriced. They were overpriced because people had no option but to pay or not play.

The internet changed all that.

With the arrival of digital media and a global network for its distribution, people soon discovered that they could rip content and share it amongst friends or strangers, at virtually no cost.

Why pay $30 for a CD when you could just download its contents for free and burn it to a 50c DVD-R?

Thus, piracy became rife.

Consumers begged the music companies to make the product available online at a reasonable price but the music publishers resisted. Instead of seeing the potential, they fought it tooth and nail. DRM, publicity campaigns, outrageous law suits and all sorts of other tactics soaked up massive amounts of money and ultimately achieved nothing.

It was probably Apple's iTunes which eventually forced the music industry's hands and resulted in their grudging acceptance of the future of music distribution.

Now they're, once again, making good money. Margin has been replaced by volume so profits are up. Best of all though, there are far fewer law-breakers engaging in illegal copying and music is finally affordable.

Now imagine if they'd simply embraced the future when it was shown to them... how much better off would *everyone* be right now?

Let's hope that other cloth-head oligopolies learn from the mistakes that the music industry made and do not repeat those follies.

I'm pleased to say that even the TV and movie industries seem to be waking up and smelling the coffee, in the wake of the success of Netflix.

But geez... it took long enough!

So what do you reckon will happen to Sky TV when the sports contracts run out (LOL) :-)

Please visit the sponsor!
Please visit the sponsor!

Have your say in the Aardvark Forums.

PERMALINK to this column


Rank This Aardvark Page

 

Change Font

Sci-Tech headlines

 


Features:

Beware The Alternative Energy Scammers

The Great "Run Your Car On Water" Scam

 

The Missile Man The Missile Man book

Recent Columns

Are we all frogs in a pan?
There is an old parable which talks about a frog in a pan...

$1.30 an hour, I am raking it in!
I was looking for a particular edition of Aardvark this morning and unfortunately, Google hasn't done a good job of indexing this stuff so I had to manually trawl through the pages...

EVs and the environment
Electric vehicles are going to save the planet... rah, rah, rah!...

OMG, we just nuked Saturn!
The Cassini probe that has delivered so much fantastic scientific data about Saturn and its moons is gone...

The end of cash?
Does anyone remember cash?...

SWDC calls me a liar
I'm sorry for the late publication of today's Daily Dose but it could not be helped, I had to attend a meeting of the South Waikato District Council in order to do two things...

Buying the media
There is an election in just a matter of days...

That ownership thing again
Over the years I have written several columns discussing the issue of whether you really own the stuff you buy -- at least the hi-tech stuff...

You know you're too busy when...
Early risers this morning will have noticed that Aardvark's domain name had expired...

What the? and shhhhh!
This morning I did what I always do first thing... I checked Google News for the latest stories in the categories of science and technology...

NZ's energy future
Energy is going to be crucial to the future of this (and every other) nation so you'd expect that governments would be working hard on creating a plan for future energy generation and use...