Google
 

Aardvark Daily

New Zealand's longest-running online daily news and commentary publication, now in its 23rd year. The opinion pieces presented here are not purported to be fact but reasonable effort is made to ensure accuracy.

Content copyright © 1995 - 2017 to Bruce Simpson (aka Aardvark), the logo was kindly created for Aardvark Daily by the folks at aardvark.co.uk



Please visit the sponsor!
Please visit the sponsor!

What ever happened to?

16 March 2017

Hands up if you remember any of the online auction sites that once started off with a hiss and a roar, promising to dethrone TradeMe.

There have been quite a few of these sites and although they started with great optimism and promise, it seems that none has realised its claims or captured more than a tiny fragment of the online trading market here in New Zealand.

With TM boosting its prices and commissions at every turn, why on earth are they still the biggest game in town and why can't anyone (not even Facebook) seem to crack this lucrative market?

Well before I address that question, perhaps we should take a look at some of those pretenders to the crown and see where they are now.

First cab off the rank would have to be Wheedle. This site was launched with a hiss and a roar, promising to have lots of capital and an aggressive marketing campaign that would give it a high profile right from the start.

Sadly, that just didn't happen. In fact the launch of Wheedle was a fiasco, with the site effectively turned off as quickly as it was turned on due to bugs and problems.

You only get one chance to make a first impression and Wheedle blew it - big time!

Then there is ListSellTrade which, surprisingly, is still going!

It is rather telling however, that the $1m prize offered to one lucky user once the site hits its 500,000th paid user has yet to be paid out even after four years of operation. Looking at the listings, I doubt it will ever be paid out because that half-million users is probably never going to happen.

There was also promising site called Bananas4Free but when I tried to check it this morning I only got a "Forbidden" page.

The king of the printed trading papers, Trade and Exchange merged with Sella to try and create a unified competitor to TradeMe but sadly, that didn't seem to work out either.

The online classified advertising site SellIt is pretty much just a ghost-town now -- with ads from as long as a decade ago remaining online - unmanaged and unpruned.

And who remembers Zillion?

Well not the DNS, that's for sure. Zillion.co.nz

I'm sure I've probably missed a few (readers can chime in with those by way of the forums) but that's a pretty good list of the "tried and failed" attempts to come up with a TradeMe-killer online auction/trading site.

Does that mean that TM will never be dethroned?

No it doesn't. One of the great truths of the universe is that "nothing ever happens until the first time" so I'm pretty sure that given enough capital, the right ideas (which I still think *I* have) and sufficient tenacity, TM could be relegated to second division.

Sadly however, most of NZ's money is still going into unproductive areas such as the property market and few people really have the rare combination of vision and capital that would be required to accomplish this worthy (and ultimately very profitable) goal.

What do readers think -- will TM ever be deposed as king?

Please visit the sponsor!
Please visit the sponsor!

Have your say in the Aardvark Forums.

PERMALINK to this column


Rank This Aardvark Page

 

Change Font

Sci-Tech headlines

 


Features:

Beware The Alternative Energy Scammers

The Great "Run Your Car On Water" Scam

 

The Missile Man The Missile Man book

Recent Columns

Youtube content creators are revolting
No, I'm not suggesting that those who create content for YouTube inspire feelings of revulsion...

Why so slow MPAA?
I recall a few years ago that the MPAA and other groups representing copyright owners were hot on the heels of anyone using a P2P network to pilfer content...

Fantastic news from SkyTV
Yesterday was a fantastic day for shareholders in Sky Television...

Finally, drone collides with airliner?
If a drone and a plane collide the result is bound to be death and destruction. If a drone and a helicopter collide, the same outcome is inevitable, only more-so...

Elon Musk's Hype-loop
It's going to change the world; apparently...

A stroke of genius
What is it about anti-virus software that attracts so many rogues and bad actors?...

News from your ISP and power company?
I think it's fair to say that the news publishing industry has been adversely affected by the power of the Net...

From the road, for the road
Tesla are pouring gargantuan sums of money into building a factory dedicated to manufacturing the type of 18650 Li-Ion cells used in the growing range of EVs that the company plans to make...

The harder we work, the slower we go?
The transistor was first invented back in 1947 or 48 and took a good 15 or 20 years to find its way from laboratory breakthrough to use in every-day products such as radios, amplifiers, etc...

Doing my bit
Your daily dose is a bit late today because I've been out doing my bit for the community...

The global warming ice-age
A regular reader sent me a link to an interesting piece on climate change, aka global warming, aka climate disruption...