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I have to say that if SkyTV in New Zealand spent as much money on providing good quality content at a reasonable price as they do on trying to stop "piracy" then *everyone* would be better off.
Instead of learning from the experiences of other media organisations which have addressed the problem of unlawful copying by simply introducing affordable, cost-effective streaming solutions, SkyTV thinks the answer is to simply litigate.
How 20th Century of them!
One would have hoped that with Fellet's departure, wiser heads would have ruled over at Sky and they'd have come up with something better than to try and sue the entire world in vain hope that this would compensate for the lacklustre performance of their dismal, overpriced, unattractive offerings.
Sadly... no such luck.
In fact, it seems that things have actually gotten worse in the SkyTV camp.
In this report from the tabloid site Stuff.co.nz, it is reported that SkyTV is going to take action against The Pirate Bay and an unnamed sports streaming site.
Seriously, what is Ms Sophie Moloney, Sky's "general counsel" thinking?
Once again, the company is ranting that ISPs should be forced to block these illegal piracy sites so as to protect legitimate rights holders.
Cry me a river Sky!
In another story from the NZ Herald, it is revealed that few ISPs are onboard with this idea and Paul Brislen agrees with me that "taking away the incentive to download material in the first place is the answer".
Sadly, I doubt anyone at Sky is listening. They have obviously convinced themselves that their problems are not of their own making (ie: expensive, last-century delivery technology and ad-ridden content that repeats endlessly) but is actually down to the effect of these evil pirate sites.
Sky seem totally unaware that any moves they make to try and block these sites will not see people flocking to sign up for a three-figure subscription to their highly dated and uninspiring offerings. Instead, those people will simply plonk down $5 a month for a VPN connection and laugh all the way to the bank.
And how much will it cost them to take legal action against The Pirate Bay and other sites that sit well outside the jurisdiction of New Zealand's own legal system?
As I said... if they instead spent that money on coming up with an offer that was more enticing, perhaps they'd recover some of the massive span of ground they've lost in the face of Netflix and other VOD streaming sites.
To simply stick your fingers in your ears and shout "la la la" at the top of your voice while waving a big stick and blaming others for your woes is *not* an effective remedy.
And... coming up next on Discovery channel... but first, a word from our advertisers...
Perhaps the only thing that can save SkyTV NZ now is an arrangement such as the one that SkyTV UK has engaged in. They're now resellers for Netflix and have added that content to their offering. If I was running SkyTV NZ, that's an avenue I'd be pursuing with great vigor right now... because it's the only lifeboat that sinking ship has left.
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