EMAIL IMPACT Introduces New Zealand’s First “Opt-In” Direct Email Network For Consumers Email Impact Limited, the New Zealand leader in opt-in email marketing, launched its consumer website today – http://www.optinnz.com – with a call for consumers to become Opt-In NZ members. “As New Zealand’s first opt-in email network, Opt-In NZ offers consumers a fast, free, and easy way to get the latest news and special offers on products and services on the New Zealand Internet. Consumers can select from over 500 categories of information that interest them, and get the news delivered straight to their inbox—saving them hundreds of hours of often confused surfing,” says Managing Director, Tom Skotidas. “The launch of our site marks a new era in New Zealand e- commerce. Unlike other services that spam users with unsolicited junk email, Opt-In NZ sends messages only to those consumers who have ‘opted-in,’ that is, specifically requested information about particular topics. Anyone who wants to be removed from a list can do so quickly and easily by sending a simple email or visiting the website to unsubscribe.” Opt-In NZ membership is free for anyone to join, and involves completing a very simple 30-second questionnaire. This information enables Opt-In NZ to provide members with tailored offers and information about products and services that interest them. “Now, consumers can choose the type of email content they receive without fear of spam or irrelevant ads. Opt-In NZ gives consumers total control and greater variety over their commercial email messages. And this is just the beginning—Opt-In NZ’s service will continue to develop as members provide additional feedback and as we add more topical lists,” says Mr. Skotidas. “In the last seven days, hundreds of kiwis have visited Opt- In NZ to pre-register as members. Many of these members have commented on our easy sign up procedure and many more have sent us emails praising the concept. This alone confirmed our expectations: kiwis welcome opt-in email in lieu of spam.” Email Impact Limited is the New Zealand leader in opt-in email marketing, and is based in Wellington. To join Opt- In NZ, go to: http://www.optinnz.com For further information contact: Tom Skotidas, Managing Director Email Impact Limited Tel: 04-477-9999 / Mob: 025-284-3629
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