Note: This column represents the opinions
of the writer and as such, is not purported as fact
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The local print-media marketplace is a highly competitive one and no part
of it is tougher than the business-news segment.
Most of the daily newspapers have a "business" section but until recently
investors and others interested in business news only had a choice of
two specialist newspapers to choose from:
The NBR and
The Independent.
What's more, these are only published weekly.
That changed this week when the
Australian Financial Review
entered the local market.
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According to the paper, their daily edition is just what Kiwis need and
want in order to stay abreast of the latest business news from both sides
of the Tasman.
So what's all this got to do with the Internet?
Well it's probably worth pointing out that the AFR has a much stronger
Web-presence than either the NBR or The Independent -- but the most
surprising thing is that, as of this morning, the domain name afr.co.nz
remains unclaimed.
(screencap).
MID-DAY UPDATE: It looks as if someone has decided that
afr.co.nz was worth registering since this morning's column was published.
I wonder what they're going to do with it? :-)
Given the amount of resource the AFR has allocated to its website, I find
it astonishing that they didn't move to secure this domain name before
launching their daily edition in NZ.
Even if they simply aliased afr.co.nz to afr.com (as they have done with
afr.com.au), they'd still be protecting their branding and showing their
commitment to the local marketplace.
It's worth remembering that Domainz has a policy of "first come, first served"
when it comes to handing out domain names so, if the AFR doesn't ante up with
the paltry $74+GST to protect themselves, they could face a much larger legal
bill later on, should they decide to contest the domain.
Is someone asleep at the wheel or don't they care?
Zed Is Dead?
I'm always reluctant to link to Stuff.co.nz these days because those links
become invalid after a week or so as the stories involved are moved to their
subscriber-only archives -- however I'll do so just this once.
In this story,
the ANZ admits that consumer response to its ZED smart credit card has been
underwhelming.
Regular readers will recall that I was
less than enthusiastic about the
practical applications of the ZED card when I wrote a column on it earlier
this year.
However, it looks as if VISA has its way, we'll all be forced down the
smartcard road sometime in the next five or six years. Should we be worried
or happy about this I wonder?
Hey, I Updated The Archives Index
In response to constant nagging from those readers who don't always
visit Aardvark every day (you know who you are :-), I've finally gotten
around to updating this year's archive list.
Now I know there are a couple of wonky links on that page but I should have
them fixed in the next day or so. In the meantime, if you've only just
discovered my ravings or think you might have missed something -- feel free
to trawl back through the year. I've also added a
"Best Of" page as well, just in case you're
pressed for time.
If you want to have your say on the contents
of today's column then please do so.
Only comments marked "For Publication" will (if I have time) be published in the
readers' comments section.
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