Aardvark Daily aardvark (ard'-vark) a controversial animal with a long probing nose used for sniffing out the facts and stimulating thought and discussion.

NZ's leading source of Net-Industry news and commentary since 1995
PAYBACK TIME! | Headlines | XML feed | Contact | New Sites | Archives | Job Centre | About
Note: This column represents the opinions of the writer and as such, is not purported as fact
Why Microsoft Is Number One 13 January 2003 Edition
Previous Edition | Archives

Please support the sponsor
Sponsor's Message
We all know that Microsoft has become the dominant force in the PC marketplace.

Despite the best efforts of the Linux community, more than 90 percent of all PCs are running some form of Microsoft Windows, along with a plethora of the company's applications.

Some (especially Microsoft's own PR people) would tell you that this dominance has been achieved through the delivery of top quality products at competitive prices.

Others however, might not be so charitable.

Indeed, in the USA the company has just settled a class-action lawsuit alleging it had effectively overcharged customers for its software, something only possible due to its effective monopoly on the desktop.


Check Out The Aardvark PC-Based Digital
Entertainment Centre Project

Updated 2-Dec-2002

As a result of the settlement, Microsoft has been ordered to pay back US $1.1 billion to some US customers who purchased certain Microsoft software titles between Feb 1995 and December 2001.

Sounds like a pretty harsh penalty doesn't it?

$1.1 billion is a lot of money and, if Microsoft were in almost any other industry it would really hurt.

However, Microsoft is in the software business so, believe it or not, this ruling is actually a huge bonus to them

How can being forced to reimburse customers more than a billion dollars be a good thing for Microsoft?

Readers Say
(updated irregularly)
Nothing Yet
Have Your Say

Well Microsoft won't actually be giving back $1.1 billion in cash -- oh no. It will be giving its customers vouchers that can be redeemed against the company's (or other vendors') products.

Now we all know how little it costs to actually press a CD and stick it in a box with some shrink-wrap don't we?

Yes, that $1.1 billion starts to look as if it could be an an actual cost of as little as US$100,000 or so when you examine it closely.

But wait -- it gets even better (from Microsoft's perspective).

Right now, MS is involved in a battle against Linux. All over the world there are schools, governments, large corporations and individuals contemplating a switch from Windows to an open-source alternative.

Now think about this situation for a moment...

Everyone loves to hate Microsoft. Everything they do these days is scrutinized closely for hints of anti-competitive behaviour.

If Billy's boys were to suddenly give away a billion dollars worth of its products, as a ploy to increase its market share, then all hell would break loose. There's be a huge outcry that the company was abusing its powerful financial resources to force out competition by "dumping."

However, hasn't the court just ordered it to dump up to $1.1 billion worth of product (depending on how many of those vouchers are redeemed against Microsoft's own wares)?

You'd almost be tempted to believe that some smart marketing guru in Redmond had engineered the whole thing wouldn't you?

Instead of imposing any real financial penalty, the courts have effectively granted Microsoft the right (nay, the obligation) to further increase its ownership of the desktops of individuals, schools and companies -- for an *actual* cost of just $100,000 or so.

And, in related news -- that other giant that people love to hate, the music industry, has also been ordered to reimburse customers in the USA after the courts ruled that they'd engaged in price-fixing during the period between 1995 and 2000.

This time the penalty was a total of about $143 million but just half of that was to be paid in cash, the balance offered of by way of free music CDs. What's more, if it works out the apportionment of the cash component drops below $5 per claimant, all the money will go to charity or the government -- ie: those customers who got ripped off will actually get nothing.

And, as one member of the class-action suit commented: "if they were found guilty of price-fixing, why hasn't the price of music CDs dropped since the suit was filed?"

It seems that if you're big, rich and powerful enough, every cloud has a silver lining.

Yes, You Can Donate
Although the very kind folks at iHug continue to generously sponsor the publication of Aardvark, the bills still exceed the income by a fairly significant amount. It is with this in mind therefore that I'm once again soliciting donations from anyone who feels they're getting some value from this daily column and news index. I've gone the PayPal way of accepting donations because the time involved in processing a bunch of little credit-card billings sometimes exceeds the monetary value they represent. Just click on the button to donate whatever you can afford. NOTE: PayPal bills in US dollars so don't accidentally donate twice what you were intending :-)

Contacting Aardvark
The Best of Aardvark Daily As always, readers are invited to submit their comments on material covered in this column. If you'd like your comments published here then please be sure to use this form and select For Publication.

Other media organisations seeking more information or republication rights are also invited to contact me.


Add Aardvark To Your Own Website!
Got a moment? Want a little extra fresh content for your own website or page?

Just add a couple of lines of JavaScript to your pages and you can get a free summary of Aardvark's daily commentary -- automatically updated each and every week-day.

Aardvark also makes a summary of this daily column available via XML using the RSS format. More details can be found here.

Contact me if you decide to use either of these feeds and have any problems.

Linking Policy
Want to link to this site? Check out Aardvark's Linking Policy.

Did you tell someone else about Aardvark today? If not then do it now!


Latest
Security Alerts
Flaw Found in Ethernet Device Drivers
(eWeek - 10/01/2003)

XP users warned of critical flaw (The Age - 19/12/2002)

Macromedia Flash flaw found (ZDNet - 17/12/2002)

CERT warning on SSH flaws (The Age - 17/12/2002)

MySQL open to attack (ZDNet - 16/12/2002)

Latest
Virus Alerts
Lirva worm attaches to Avril Lavigne
(ZDNet - 09/01/2003)

New variant of 1999 worm spotted (The Age - 10/01/2003)

Another mass-mailing worm detected (The Age - 09/01/2003)

Bookmark This Page Now!

 

MORE NEWS
NZL Sites
IDG.Net.nz
NZ Netguide
NZ Herald Tech
PC World NZ
Scoop
NZOOM Technology WordWorx

AUS Sites
ZDNet
Fairfax IT
Australian IT
AUS Netguide
NineMSN Tech
APC Magazine

USA Sites
Wired.com
CNet
CNNfn Tech
TechWeb
Yahoo Tech
ZDNet Tech
USA Today Tech
7am.com SciTech

UK Sites
The Register
BBC SciTech

 

My Jet Engines
Check Out Me And My Jet Engines

The Day's Top News
Open in New Window = open in new window
New Zealand

Open in New Window Portal joint venture goes Gooey
Ihug's plans to stop support for theGooey, the web portal it developed in partnership with Wellington developer Ifision, has Ifision contemplating legal action...
IDG

Other

Open in New Window TV series to outfox digital VCRs
Striking a blow against viewers who skip through TV commercials, a new variety series will blend advertising messages into its program fare, offering a seamless hour of entertainment mixed with salesmanship...
USAToday/AP

Open in New Window EFF: DMCA is choking innovation
A controversial digital copyright law is quashing free speech and choking innovation, according to a new study by longtime critics of the measure...
ZDNet

Open in New Window Glitch bungles Amazon orders
The online retailer cancels thousands of orders for a high-end cell phone that because of a technical goof had appeared to be free...
CNet

Open in New Window Judge: Kazaa can be sued in U.S.
A federal judge rules that record companies and movie studios can proceed with a suit against the Australia-based parent company of the most popular online file-swapping service...
CNet

Open in New Window Microsoft should 'fear the Penguin'
Goldman Sachs spells out a stark warning to Redmond Microsoft should "fear the Penguin" as Linux moves into the heart of corporate IT infrastructures, according to Goldman Sachs...
vnunet

Open in New Window A Novelist Who Walks the Walk
Science fiction writer Cory Doctorow, an outspoken advocate of the free publication and copying of digital works, is putting his money where his mouth is. He's giving away his first novel to anyone who wants it...
Wired

Australia

Open in New Window Country wooed with DSL
TELSTRA is hoping to stimulate demand for broadband internet services in regional areas by cutting its wholesale rates for access to its copper wires in country towns...
AustralianIT

Open in New Window Aust Web site clone sparks legal warning
Pint-sized broadband ISP Media Web has found itself in the centre of controversy after it was alleged the company had copied the design of its Web site from a Korean-based logistics company...
ZDNet

Other

Open in New Window RIAA defaced -again!
Reader reports are flooding in that the RIAA.org has been defaced - again. At time of writing, the site appears to be down...
The Register

Open in New Window Microsoft, Sony work to bridge products
Microsoft and Sony have competed ferociously over whose technology will dominate digital entertainment in the future...
Seattle Times

Open in New Window Stations gamble on satellite radio
Digital satellite radio may be enough to persuade Americans to stay tuned to their sets instead of turning to the internet...
BBC

Open in New Window How Secure Is Secure Shell?
The conventional wisdom for several years has been that if you were using SSH (secure shell) to connect to a server from a remote client, rather than Telnet or another unsecure protocol, you were safe...
NewsFactor

Open in New Window Google counters search-fix lawsuit
The search giant moves to quash a suit filed by ad network company Search King that alleges Google manipulated query results...
CNet


Looking For More News or Information?

Google
Search WWW Search Aardvark

Privacy Policy | Copyright © 2003, Bruce Simpson, republication rights available on request

jet engine page