Note: This column represents the opinions
of the writer and as such, is not purported as fact
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Can you believe the title of today's column? Is it really true that 97%
of Telecom's DSL customers are happy with the current regime of high prices,
slow speeds and restrictive data caps?
Well if the results of a petition
launched recently are anything to go by, it would appear so.
Even though over 2,000 people have signed up to the petition, which urges
Telecom to drop its prices and get sensible about speeds and data-caps, this
number represents just a tiny percentage of the total list of DSL customers.
And therein lies the problem and the danger associated with going off half-cocked
and not thinking of the consequences when launching a petition such as this one.
The Aardvark PC-Based Digital
Entertainment Centre Project
Yes, at last, this feature
has been updated again! (31 Mar 2003)
Don't get me wrong -- I'm all in favour of lobbying Telecom or the Telecommunications
ombudsman to address the outrageous price and ridiculous limitations of the
present DSL offerings, I just think that a petition was not a clever way to
do it.
Remember that the vast majority of the general public are easily fooled, and
that Telecom has some of the most accomplished spinmeisters in the business.
You can bet your bottom dollar that unless this petition gains at least 50,000
names then Theresa's crew will turn things around and see the lack of support
as a powerful endorsement of the status quo.
By all means, go and sign up to this petition -- but I for one wish that
it had never been launched because I'm absolutely certain that it won't
make the 50,000 mark needed to show that a majority of DSL users are dissatisfied.
And, while on the subject of playing into Telecom's hands, I received
this response from Malcolm Dick of Slingshot
in response to yesterday's column.
Now, while Malcolm night think he's sticking it to Telecom with this
uncapped, flat-rate DSL offering, I fear that once again Telecom can
turn around and say "see, ISPs can build very competitive offerings
around our DSL service -- there's no need for us to adjust our prices."
Now I'm no highly-paid strategist, but it strikes me that too many people
are giving too little thought to this whole problem of forcing Telecom
to "get real" about the provision of DSL.
Think about it for a moment...
The only *real* way we can get DSL pricing down is through true competition.
The only way we can get true competition is to lobby government to slap
Telecom upside the head until they finally allow competitors access
to the local loop (and at a reasonable rate).
Forget about bitching to Telecom -- they'll either laugh in your face or
twist your petitions and claims of providing a better service into a clever
piece of spin that works in their own favour.
Instead, why not write to your MP and demand that (s)he gets off their fat bum and,
instead of sitting around contemplating what they'll do with their imminent
pay-rise, address a very real problem that is really compromising our "drift" into the
21st century.
Now get to it!
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