Note: This column represents the opinions
of the writer and as such, is not purported as fact
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It had to happen, and hit has.
I'm referring of course, to the way that email has begun to hammer the
old fashioned ink, paper, envelope and stamp world of traditional mail.
NZ Post has announced that it will be hiking the price of sending a regular
letter from 40 cents to 45.
One of the justifications for this increase is the way that email has
caused a reduction in the volumes of letters, and I have a strong suspicion
that it won't be long before the pain at NZ Post intensifies further.
To be fair though, 45 cents to send a letter anywhere in the country is
still a very fair price and I'm not going to suggest for one moment that
the price rise isn't justified.
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In fact, I marvel that they can actually carry and deliver a letter from
Kaitaia to Bluff and deliver it to the recipients mailbox for such a modest
fee -- while still turning a handsome profit.
But how long will it before the good old letter becomes as common as
carbon-paper, horseshoes and buttoned flies on trousers?
Let's face it -- email is quicker, simpler, cheaper and these days, every bit
as ubiquitous as the postal service.
Despite being reminded regularly that email isn't guaranteed 100 percent reliable,
I generally find that it's as good as the post and if I get the name wrong
or, for whatever reason, the message can't be delivered, at least I know about
it pretty damned quickly.
On the plus side, hand-written letters are sometimes a whole lot nicer to
receive than a cold, clinical collection of ascii characters. Because of
this I expect that the post will never die, but I expect it to atrophy
quite significantly over the next 4-5 years.
The trend to email is not just affecting personal communications though, some business
are already beginning to opt to send electronic copies of invoices
and statements in preference to hardcopy. After all, what's the sense in
wasting paper, ink and stamps simply to physically transport information (such as an
amount owed) when the same thing can be done in the blink of an eye using email.
Even account payments are now being done using electronic banking, so that old standby
"the cheque is in the mail" is rapidly becoming redundant.
So what will NZ Post do if/when email hammers the popularity of their postal
service even harder?
Well I wouldn't worry too much. While it may appear to be their most public
service, NZ Post has far more irons in the fire and it's shown a good ability
to innovate when necessary.
Who knows, maybe they'll set up a "certified" email system that offers services
such as guaranteed delivery, encryption and funds transfer (like PayPal) to
the great unwashed masses.
Sure, these levels of functionality are already available to savvy Net users,
but let's not forget that the vast majority of Net users wouldn't have a clue
how to use PGP and Outlook's receipt-request facility won't work if the
recipient isn't using compatible software so can't be relied on.
If NZ Post added an email-by-post facility -- where your emails could be
printed out and physically delivered to a recipient, I think they'd retain
a goodly portion of their mail business.
What's more, by charging a per-message fee for such new services, they'd be able
to crush the spam problem that may already be the biggest barrier limiting the
growth of email today.
Will they do it? Who knows?
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Just a note for Aardvark's international readers -- there'll be no Friday
edition because tomorrow is Waitangi Day. This is the country's national
day where we're supposed to celebrate our heritage and the growth of the
country. Unfortunately it's increasingly becoming a day for political
grandstanding and has become more of a sorry reminder that, in many cases,
the divide between Maori and non-Maori is growing rather than narrowing
thanks to the outrageous actions of politicians who appear more interested
in scoring points and chasing votes than taking a long-term approach to
addressing some very important issues.
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