Note: This column represents the opinions
of the writer and as such, is not purported as fact
Sponsor's Message
|
Bill Hewlett and Dave Packard did it in 1939. Wozniak and Jobs did it
from a garage in Los Altos California during the late 1970s. Hell,
even Bill Gates and Paul Allen did it in the 1970s.
I'm talking about developing cool technology and building a massive multi-national
hi-tech corporation from humble beginnings on a kitchen table or in a suburban garage.
But what's happened?
Where are the new HPs, Apples and Microsofts?
Has this business model now failed? Has the little guy with a great idea
and nothing but sweat equity been relegated to become nothing but a few paragraphs
in our history books?
The Aardvark PC-Based Digital
Entertainment Centre Project
Yes, at last, this feature
has been updated again! (31 Mar 2003)
I sure hope not, but I'm finding it hard to believe that the little-guy
has a chance in today's hi-tech world.
Readers Say
|
Got something to say about today's column, or want to see what
others think?
Visit The Forums
|
|
A few decades ago, the biggest problem faced by "the little guy" was one
of marketing. Even if s/he came up with a revolutionary mousetrap that
was going to make all others redundant, the cost of marketing that product
was astronomical.
Thanks to the internet however, the cost of marketing a new product has
never been lower -- if you know what you're doing.
Unfortunately, the problem is that "modern" technology is now so complex
it is virtually impossible to engage in any serious research or product development
without a lot of money, sophisticated equipment and manpower.
Sure, you can sit down and try to write a newer, better, faster, more feature-laden
word-processor than MS Word -- but such applications are now so very complex
that by the time an individual had finished and tested the product, it would
already be out of date.
Likewise, you're probably not going to make any breakthroughs in the area
of bioengineering without a whole host of expensive gear such as DNA sequencers,
and other gizmos. These are not the sort of thing you'll find on the average
kitchen table or even in the occasional suburban garage.
Now this is a big shame.
Why?
Well, history has repeatedly shown us that the very best new ideas and innovations
often come from an individual or very small team who have worked without the
burden of a large corporate bureaucracy weighing them down.
Just look at the microcomputer.. If it had been left up to IBM to harness the
power of the (then) new microprocessor, the PC as we know it would never have
seen the light of day.
IBM viewed the microprocessor as little more than a curiosity -- in fact a
decidedly hostile attitude towards these "toy" computers was widespread
within Big Blue's halls of power.
It comes as no surprise therefore to learn that the original PC was developed
in secret by a very small team of engineers who had a miniscule budget and,
even once it was completed, the machine was regarded with a strong measure
of contempt by IBM's management.
If it weren't for the fact that other smaller, more innovative companies
(led by Apple) had already created a new market that threatened IBM's mainstream business,
the IBM-PC would have simply been a minor product destined to be used as
little more than a "slightly more intelligent" terminal to its mainframes.
Perhaps the corporatisation of hi-tech explains why there are so very few
really exciting new ideas being developed into full-blown products.
While there may be many flash new cellphones with PXT, internet and other
fancy bells and whistles, and while things such as wireless, DSL etc continue
to "evolve", the modern ITC marketplace simply doesn't have the *buzz* that
it had back in the early 1980's.
VisiCalc, Electric Pencil, the original Adventure game, the Sinclair ZX80,
The Apple II -- these were all breakthrough products born from very humble
beginnings -- yet significantly reshaped the ITC marketplace.
Are ITC workers now destined to be little more than a small cog in a big
wheel? Will the halcyon days of excitement, thrills and rewards that
accompanied the ability to change the world from your kitchen table
ever be seen again?
I sure hope so -- but I'm not holding my breath.
In fact, I believe that the role of the lone kitchen table has now been
replaced by the Open Source movement, something that now sees thousands
of kitchen tables networked together and working in concert to produce
cool software.
Unfortunately, even this approach still suffers from a degree of
corporatisation insomuch as it lacks the spark of innovation that
is strongest when a project is driven and developed by a single person
working with a strong focus. Still, it's better than nothing.
New Forums!
Yes folks, good news. The grotty ezboard forums have been replaced with
a new phpBBS-based system that won't assault you with a myriad of pop-ups and
other flotsam.
A big thanks to Managed Internet Solutions
for offering to provide this service.
You can access the new forums over at
aardvarkforums.co.nz
Yes, You Can Gift Money
I've published this website for the past nine years as a service to the
local internet and IT industry and during all that time it has been 100%
free to access. It is my intention to ensure that it remains completely
free and free of charge and contains only the most sparse levels of advertising.
Aardvark is not a business, it is a free resource.
If you feel that this is a good thing and/or you hold a "geniune affection"
for yours truly -- then you are welcome to gift me some
money using the buttons provided. In gifting this money you accept that no goods,
service or other consideration is offered, provided, accepted or anticipated in return.
Just click on the button to gift whatever you can afford.
NOTE: PayPal bills in US dollars so don't accidentally gift more than
what you were intending :-)
Contacting Aardvark
I'm always happy to hear from readers, whether they're delivering brickbats,
bouquets or news tip-offs.
If you'd like to contact me directly, please
this form. If you're happy for me to republish
your comments then please be sure and select For Publication.
Other media organisations seeking more information or republication rights
are also invited to contact me.
Add Aardvark To Your Own Website!
Got a moment? Want a little extra fresh content for your own website or
page?
Just add a
couple of lines of JavaScript
to your pages and you can get
a free summary of Aardvark's daily commentary -- automatically updated
each and every week-day.
Aardvark also makes a summary of this daily column available via XML using
the RSS format. More details can be found
here.
Contact me if you decide to use either of these feeds and
have any problems.
Linking Policy
Want to link to this site? Check out Aardvark's
Linking Policy.
|
Did you tell someone else about Aardvark today? If not then do it
now!
|
|
|