Aardvark Daily aardvark (ard'-vark) a controversial animal with a long probing nose used for sniffing out the facts and stimulating thought and discussion.

NZ's leading source of Net-Industry news and commentary since 1995
PAYBACK TIME! | Headlines | XML feed | Contact | New Sites | Archives | Forums | About
Note: This column represents the opinions of the writer and as such, is not purported as fact
The Decline of the Kitchen Table 18 March 2004 Edition
Previous Edition | Archives

Please support the sponsor
Sponsor's Message
Bill Hewlett and Dave Packard did it in 1939. Wozniak and Jobs did it from a garage in Los Altos California during the late 1970s. Hell, even Bill Gates and Paul Allen did it in the 1970s.

I'm talking about developing cool technology and building a massive multi-national hi-tech corporation from humble beginnings on a kitchen table or in a suburban garage.

But what's happened?

Where are the new HPs, Apples and Microsofts?

Has this business model now failed? Has the little guy with a great idea and nothing but sweat equity been relegated to become nothing but a few paragraphs in our history books?


The Aardvark PC-Based Digital
Entertainment Centre Project

Yes, at last, this feature has been updated again! (31 Mar 2003)

I sure hope not, but I'm finding it hard to believe that the little-guy has a chance in today's hi-tech world.

Readers Say

Got something to say about today's column, or want to see what others think?  Visit The Forums

A few decades ago, the biggest problem faced by "the little guy" was one of marketing. Even if s/he came up with a revolutionary mousetrap that was going to make all others redundant, the cost of marketing that product was astronomical.

Thanks to the internet however, the cost of marketing a new product has never been lower -- if you know what you're doing.

Unfortunately, the problem is that "modern" technology is now so complex it is virtually impossible to engage in any serious research or product development without a lot of money, sophisticated equipment and manpower.

Sure, you can sit down and try to write a newer, better, faster, more feature-laden word-processor than MS Word -- but such applications are now so very complex that by the time an individual had finished and tested the product, it would already be out of date.

Likewise, you're probably not going to make any breakthroughs in the area of bioengineering without a whole host of expensive gear such as DNA sequencers, and other gizmos. These are not the sort of thing you'll find on the average kitchen table or even in the occasional suburban garage.

Now this is a big shame.

Why?

Well, history has repeatedly shown us that the very best new ideas and innovations often come from an individual or very small team who have worked without the burden of a large corporate bureaucracy weighing them down.

Just look at the microcomputer.. If it had been left up to IBM to harness the power of the (then) new microprocessor, the PC as we know it would never have seen the light of day.

IBM viewed the microprocessor as little more than a curiosity -- in fact a decidedly hostile attitude towards these "toy" computers was widespread within Big Blue's halls of power.

It comes as no surprise therefore to learn that the original PC was developed in secret by a very small team of engineers who had a miniscule budget and, even once it was completed, the machine was regarded with a strong measure of contempt by IBM's management.

If it weren't for the fact that other smaller, more innovative companies (led by Apple) had already created a new market that threatened IBM's mainstream business, the IBM-PC would have simply been a minor product destined to be used as little more than a "slightly more intelligent" terminal to its mainframes.

Perhaps the corporatisation of hi-tech explains why there are so very few really exciting new ideas being developed into full-blown products.

While there may be many flash new cellphones with PXT, internet and other fancy bells and whistles, and while things such as wireless, DSL etc continue to "evolve", the modern ITC marketplace simply doesn't have the *buzz* that it had back in the early 1980's.

VisiCalc, Electric Pencil, the original Adventure game, the Sinclair ZX80, The Apple II -- these were all breakthrough products born from very humble beginnings -- yet significantly reshaped the ITC marketplace.

Are ITC workers now destined to be little more than a small cog in a big wheel? Will the halcyon days of excitement, thrills and rewards that accompanied the ability to change the world from your kitchen table ever be seen again?

I sure hope so -- but I'm not holding my breath.

In fact, I believe that the role of the lone kitchen table has now been replaced by the Open Source movement, something that now sees thousands of kitchen tables networked together and working in concert to produce cool software.

Unfortunately, even this approach still suffers from a degree of corporatisation insomuch as it lacks the spark of innovation that is strongest when a project is driven and developed by a single person working with a strong focus. Still, it's better than nothing.

New Forums!
Yes folks, good news. The grotty ezboard forums have been replaced with a new phpBBS-based system that won't assault you with a myriad of pop-ups and other flotsam.

A big thanks to Managed Internet Solutions for offering to provide this service.

You can access the new forums over at aardvarkforums.co.nz

Yes, You Can Gift Money
I've published this website for the past nine years as a service to the local internet and IT industry and during all that time it has been 100% free to access. It is my intention to ensure that it remains completely free and free of charge and contains only the most sparse levels of advertising. Aardvark is not a business, it is a free resource.

If you feel that this is a good thing and/or you hold a "geniune affection" for yours truly -- then you are welcome to gift me some money using the buttons provided. In gifting this money you accept that no goods, service or other consideration is offered, provided, accepted or anticipated in return. Just click on the button to gift whatever you can afford. NOTE: PayPal bills in US dollars so don't accidentally gift more than what you were intending :-)

Contacting Aardvark
The Best of Aardvark Daily I'm always happy to hear from readers, whether they're delivering brickbats, bouquets or news tip-offs. If you'd like to contact me directly, please this form. If you're happy for me to republish your comments then please be sure and select For Publication.

Other media organisations seeking more information or republication rights are also invited to contact me.


Add Aardvark To Your Own Website!
Got a moment? Want a little extra fresh content for your own website or page?

Just add a couple of lines of JavaScript to your pages and you can get a free summary of Aardvark's daily commentary -- automatically updated each and every week-day.

Aardvark also makes a summary of this daily column available via XML using the RSS format. More details can be found here.

Contact me if you decide to use either of these feeds and have any problems.

Linking Policy
Want to link to this site? Check out Aardvark's Linking Policy.

Did you tell someone else about Aardvark today? If not then do it now!


Latest
Security Alerts
New vulnerabilities in Microsoft software
(ZDNet - 10/04/2004)

Microsoft warns of widespread Windows flaw (CNet - 12/02/2004)

RealPlayer flaws open PCs up to hijackers (ZDNet - 5/02/2004)

Macromedia Patches ColdFusion Holes (iNetNews - 1/02/2004)

Latest
Virus Alerts
Worm disguises self as Microsoft patch (CNet - 8/03/2004)

New MyDoom Virus Packs a Wallop (Wired - 25/02/2004)

New Bagle email worm on a roll (IDG - 19/2/2004)

'Robin Hood' virus on the loose (vnunet - 13/02/2004)

Bookmark This Page Now!

 

OTHER GREAT TECH SITES
GeekZone (NZL)
SlashDot (USA)

 

MORE NEWS
NZL Sites
IDG.Net.nz
NZ Netguide
NZ Herald Tech
PC World NZ
Scoop
NZOOM Technology WordWorx

AUS Sites
ZDNet
The Age
Australian IT
AUS Netguide
NineMSN Tech
IT News

USA Sites
Wired.com
CNet
CNNfn Tech
TechWeb
Yahoo Tech
ZDNet Tech
USA Today Tech
7am.com SciTech

UK Sites
The Register
BBC SciTech

 

My Jet Engines
Check Out Me And My Jet Engines

Today's Top News Stories


Open in New Window = open in new window
New Zealand

Open in New Window Phone giant in damage control mode as discount fury grows
Telecom was in damage control yesterday as it tried to cope with the torrent of calls from customers demanding a discount on their toll calls...
NZ Herald

Open in New Window Unbundling decision set for May
Communications Minister Paul Swain says he's "determined to make the right decision" about unbundling Telecom's copper and that he'll make that decision in May...
NBR

Other

Open in New Window E-mails give peek at Microsoft strategies
The company says in a Minnesota court that it did not abuse its OS dominance to hike prices. But a 1997 e-mail from a Microsoft exec to Warren Buffett compared Windows to a "toll bridge" on every PC sold...
CNet

Open in New Window Kazaa's own copyright in dispute
Romanian claims to have written the code for Kazaa's infamous software in a twist to ongoing copyright battle...
BBC

Open in New Window Google goes local
With Google Local, the search giant is determined to help Web surfers find cafes, parks or even Wi-Fi hot spots in their area. It also wouldn't mind getting a chunk of the huge market for local advertising...
CNet

Open in New Window EU aims to improve net searching
Search engines that behave like humans is the ultimate goal of a European-funded research project...
BBC

Open in New Window Tough Talks for Microsoft, EU
Microsoft's CEO meets unannounced with EU Competition Commissioner Mario Monti in a final bid to settle its landmark antitrust case. On Monday, member countries are set to endorse a fine expected to run into hundreds of millions of euros...
Wired

Australia

Open in New Window Online business worth $24bn
AUSTRALIAN businesses reaped $24.3 billion in income from online sales in 2002-03, figures from the Australian Bureau of Statistics show...
Australian IT

Open in New Window Westpac phishing victim numbers drop
Phishing complaints from Westpac customers have "massively" declined since the height of the hoax last year, according to the bank...
ZDNet

Open in New Window First full datacasting service launched
With digital television hitting Australian screens this week, the focus today turned to the launch of Australia's first full datacasting service...
The Age

Other

Open in New Window Microsoft Shares Own Security Secrets
Microsoft has released a technical case study of its internal security procedures, in which it spells out a three-pronged approach to thwarting malicious hacker attacks...
InternetNews

Open in New Window Delivering the 12kb Bomb
The average size of email-bourne viruses so far this year has been well under 20 kilobytes. A young virus writer, sitting in his underwear in his parent's dark basement, takes a...
The Register

Open in New Window Software agent targets chatroom paedophiles
"Nanniebot" programs, complete with varying personalities, pose as children and report any suspicious conversations...
New Scientist

Open in New Window Sony Pioneers Personal Radio to Mobile Phones
Sony Corp said on Wednesday it would launch the first "personalized radio" service to mobile phones which consumers can tailor to their own tastes...
Yahoo/Reuters


Looking For More News or Information?

Google
Search WWW Search Aardvark

Privacy Policy | Copyright © 2003, Bruce Simpson, republication rights available on request

jet engine page