Note: This column represents the opinions
of the writer and as such, is not purported as fact
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On Monday I predicted that Microsoft might be contemplating releasing its
own version of Linux for sound business reasons. A few readers told me
it would never happen because Microsoft is not about to endorse its
competition in this manner.
Well today I see that MS *is* perhaps taking the first step in endorsing
Linux by laying the groundwork for a possible port of its MediaPlayer software.
Why would they want to do this -- provide a competitor with such a valuable
piece of functionality?
Check Out The Aardvark PC-Based Digital
Entertainment Centre Project
Updated 2-Dec-2002
Well the answer to that is simple: Microsoft wants to "own" the digital
media marketplace.
The software giant has already invested a huge amount of money in promoting
its Windows Media Format (WMF) and the digital rights management (DRM)
system that goes with it, and the strategy behind this investment is obvious.
If Microsoft can set and control the standards used for the recording and
delivery of digital media through the provision of player software and DRM systems
then they will have the movie industry recording industry, and consumers
at their mercy.
You won't be able to play a digitally recorded movie or music track without
using a device containing their software. Their dominance of the digital
media industry could be even greater than their dominance of the desktop.
However, in order to achieve this total dominance, even Microsoft has to concede
that not all players are going to be using MS Windows so the company needs
to provide WMF player and DRM code to its competitors.
I'm sure Microsoft is aware that DeCSS (the code which cracked
the DVD copy-protection system) only exists is because a Linux user, frustrated
that there were no DVD players for his operating system, set about creating
his own. The last thing Microsoft wants is for someone to be equally
annoyed at being unable to play DRM-protected WMF files on their own Linux
box -- right?
The fact that the guy who wrote DeCSS has just been cleared of piracy allegations
in respect to this software must also worry Microsoft a lot since it sets a
precedent that could see the company powerless to protect its own DRM if they
don't go out of their way to make Linux-compatible WMF players readily available.
Microsoft's move to become the sole provider of player/DRM
systems for the digital media industry should be ringing alarm bells with
both consumers and governments. You only have to contemplate for a moment,
the prospect of the RIAA and Microsoft in bed together and multiplying their
respective greed to see what I mean.
However, given Microsoft's reputation for dirty-dealing, I wonder if such a
relationship might not self-destruct in a most entertaining manner.
Such an alliance could rapidly become the classic "immovable object versus
the irresistible force" battle as Microsoft
tries to dupe the RIAA into giving up more of its cut while the RIAA lobbies
government to introduce anti-Microsoft legislation. Oh what fun!
But hang on a moment -- both Microsoft and the RIAA seem to have forgotten
that even their most strenuous efforts at protecting digital media can still be
thwarted by a simple cable with 2 RCA connectors on each end and a PC with
a sound-card. Oh dear, tripped up by detail eh?
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