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They sit some 36,000Kms above us and we often forget they're even there -- until
something goes wrong that is.
I'm talking about the growing number of geosynchronous satellites which provide
a vast array of services that affect each and every one of us every day.
The fact is that these devices keep chugging on delivering reliable communications
services 24 hours a day, 7 days a week, while resisting the incredibly harsh
environment of space.
Despite repeated solar storms, meteorite showers and an array of other
risks, the vast majority of these devices last well beyond their predicted
service lives.
Every now and then however, one does die -- and that's what seems to have
happened with the Intelsat Americas-7 satellite overnight.
For some unknown reason (perhaps an approaching alien mother-ship :-), the
satellite has experienced what its operators describe as a "sudden and unexpected
electrical distribution anomaly" -- which is engineer talk for "the lights
have gone out".
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Fortunately for us down in the South Pacific, Americas-7 is positioned above
North America and doesn't deliver any services to this part of the world.
But I wonder what would happen if the satellite used by SkyTV to deliver its
payload of overpriced mental-dross were to suffer an equally catastrophic failure?
It would be interesting to know exactly what contingency plans the company
had in place to cope with the total-loss of its delivery
mechanism.
I wonder if Sky's investors are aware of the risk element associated with relying
on satellite delivery of data or broadcast services?
Satellites are incredibly complex devices working in outrageously hostile conditions
far beyond the reach of any serviceman. A single micro-meteoroid strike in the
wrong place, an unfortunately large burst of solar radiation, failure of a key
component, and yes -- even a passing alien spacecraft, could be enough to knock out
SkyTV's orbiting transmitter.
Even if a company like Sky TV could grab spare capacity on an alternative
bird, odds are that this would require hundreds of thousands of dishes to
be re-oriented and that would be a major cost and logistical nightmare.
You can bet that lots of customers would not be at all keen on paying up to
$25 per week for the time it took for their own service to be restored.
It will be very interesting to see whether the failure of Americas-7 has any
effect on the shareprice of SkyTV -- one would hope that it might remind
investors that their is a small but very definite risk factor associated with
any broadcast venture reliant on a single satellite.
I suspect however, that the implications of this will fly (at 36,000Kms)
right over the heads of most shareholders.
Spot what's missing?
The "New Look" Herald website
has been slipped quietly onto our browser screens and seems to function
satisfactorily (how's that for praise?).
Maybe I'm getting older but I'm sure some of those font-sizes are a little small
for comfort and the update appears to be largely cosmetic.
However, there's one glaring omission from the new site -- can you spot it?
Have your say on today's column
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