Note: This column represents the opinions
of the writer and as such, is not purported as fact
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It looks as if Woosh has cranked up its PR machine this week and issued press
releases that cynical folks like myself might consider to be mainly designed
to boost investor confidence ahead of
an
imminent share float.
Yes, it seems that, in the face of seemingly insurmountable obstacles, Woosh
has managed to overcome the technical problems that have previously dogged
their efforts to layer a VOIP product on their wireless network.
It's interesting to compare
the NZ Herald's report
based on Woosh's PR, and the
IDG report
written by Paul Brislen.
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It strikes me that Woosh's offering is pretty "old hat" these days, providing
a mere 256Kbps of download speed when Telecom (bless their hearts) are claiming
speeds of up to 2Mbps for their serious home-DSL customers.
Woosh says that their service currently has the capacity to support 2Mbps, but
they're not going to offer it and before they can deliver it, customers would
have to buy new modems ($$).
Note also that the VOIP service is only being trialed at present and it would
appear that not all the problems have been overcome - so there are no guarantees
that it will eventually become a viable commercial part of the company's offering.
Despite the claims made in this week's spin, I remain unconvinced that Woosh
will prosper in the face of the competition it faces.
We all knew it
Well wouldn't you know it - reports just published show that those evil
sods who illegally download music really do spend more money on legitimate
recordings than the rest of us.
Yes, despite years of whining and bitching from the recording industry, who
claim that illegal downloads are killing their industry, a report released
this week indicates that those who download the most also buy the most.
Could it be, as many have suggested, that a goodly number of folks are using
illegal downloads as a method of simply sampling tracks that they'd otherwise
never have bothered with? And could this sampling actually result in sales
that would never have otherwise occurred?
Further evidence perhaps that the existing business models for music distribution
are now well past their best-by date.
Of course the recording industry remains filled with people who aren't happy
unless they're moaning about something so they've responded by saying that
these illegal downloads are still costing them money -- so they're still a bad
thing.
Someone give them a new gun and more bullets please -- it looks like they
need it because their toes are regrowing at an alarming rate.
Questions for today: Has Woosh missed its window of opportunity? Are its offerings
too slow and out-dated to compete with Telecom's latest DSL offerings? Is the
PR spin of this week something real or just an attempt to hike the perceived
value of the company ahead of a share float?
Does the illegal download of music harm or hike the sale of legal recordings
(on CD or via legal download services)? Is the recording industry's reaction
to the latest report a valid one or are they just whining again?
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