Note: This column represents the opinions
of the writer and as such, is not purported as fact
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What do you think of the new cybergeek image that Xtra is pitching to the
internet neophyte in an attempt to curry-up new customers?
Would you really want a bunch of pimply-faced nerds in charge of your
connectivity and security?
And speaking of security, I see that Xtra has spotted a way to boost its
revenues by re-selling
the McAfee security suite -- that's a smart move.
Of course the more savvy Net user will realise that paying $7.95 a month
to Xtra means that they'll be paying a total of around $95 a year for
software they can buy direct
from the McAfee website for just $71 (US$50).
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I expect that Xtra would (quite rightly) justify this extra charge by pointing
out that charging its customers a small monthly fee is going to be a lot easier
and simpler for many people than the direct-purchase option.
Although I'm no expert in consumer law, I would suggest that Xtra review the
impression that their webpage conveys. The phrase "Protecting yourself from
online threats is simple with the Xtra Security Suite" -- since, as we all know,
you can still get clobbered by viruses and worms even if you have such software
onboard. What's going to happen when some new exploit hits a whole heap of
Xtra users who think that their $8/month has bought them invulnerability?
Perhaps a judicious insertion of the word "most" could reduce a potential
exposure to problems further down the track?
Of course the whole online security thing is a big problem for ISPs and users
alike -- but (as always), I have a brilliant idea for significantly reducing
the scale of the problem...
Why doesn't some clever ISP run a competition with a really useful prize (maybe
a year's broadband access)?
To enter the competition, you simply have to pass a "Security Awareness Test"
where you are asked a number of questions relating to the safe use of your
computer online. Things like..
Q. What should you do with unsolicited emails?
- delete them without opening
- open then and view any attachments
- forward them to friends
and..
Q. What should you do when a bit of spam arrives in your mailbox?
- just delete it
- click on the unsubscribe link
- reply with a complaint
- buy whatever product/service is being offered
Now the answers to questions like this are pretty obvious to you and I but experience
has shown that there are a *lot* of Net users out there who would get many
questions like this dead-wrong, and that's why we have so much trouble with
malware and spam.
If an ISP were to set up a competition like this it would not only provide them
with some pretty good publicity but it would also help to educate the Net-user
population in a very positive way.
If no ISP is interested then perhaps InternetNZ could get behind such an
initiative?
Anti-virus software only goes so far -- educating the user goes an awful lot
further so let's do it!
Go have your say in The Aardvark Forums
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