Note: This column represents the opinions
of the writer and as such, is not purported as fact
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Is anyone else old enough to remember the days when banks were warm, friendly
welcoming places where tellers served you with a smile and there was no such
thing as "fees" or "transaction charges"?
Perhaps I'm really showing my age here, but long before the introduction of
ATMs and online banking, most banks were service-oriented and customer-focused,
which was a great thing.
Okay, the most you could hope to get in terms of interest on your savings account
was a measly 2% or so but on the other side of the ledger, lending rates were
also half of what we pay today.
Then the banks discovered that they could not only make money by charging a
small margin on borrowing but also by charging customers for every single
action that was taken on their account. Withdrawals, payments, statements and
almost every other conceivable type of interaction became a chargeable item
and would eventually appear on your account under the heading "activity"
or "transaction" fees.
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The problem was, so the banks told us, that wages were rising and all of this
required the use of valuable human resource -- so the charges simply had to
be passed on..
However, technology soon came to the rescue; or did it?
In an attempt to convince customers that it was a good idea to deal with a large
steel box with flickering screen and array of buttons customers were told that
these new ATMs would cut the cost of banking. By making interaction with your
bank a far less personal thing, many of those transaction fees could be waived
or significantly reduced.
Like the idiots we are, the general public swallowed this and, within a fairly
short space of time, our account and cheque books were soon replaced by little
plastic cards and we formed quite queues in front of these faceless,
heartless tellers.
What's more, at least for a while, the fees did go down. It was cheaper to
use an ATM than to do an "over the counter" transaction. In fact, this still
remains the case today - but mainly because banks have further-hiked the latter
rather than reducing the former.
And then, a couple of decades later, internet banking arrived.
Now, we were told, you can bank from the comfort and convenience of your home
or office.
And what's more, you'll be saving money through the further depersonalisation
of the banking process -- hmmm.
At the same time, most banks started shutting down smaller branches at a
frantic rate. Many small towns and settlements were left entirely without
any form of banking -- other than that monolithic steel ATM in the main street
and the option of trying to check their balance over a crackly, unreliable
rural line using a dial-up modem.
However, the fact is that a growing number of us now find internet banking
to be very convenient for the day-to-day interaction required to pay bills,
organise automatic payments and juggle our various accounts.
But, wouldn't you know it, across the ditch in Australia (where the head offices
of virtually all our trading banks are located) there's now the start of what
could become a trend towards charging for online banking services.
Yes, it would appear that over the ditch, the bankers have finally twigged to
the fact that now we're hooked, they can start leaching even more of our money
in the form of transaction or activity fees.
Since NZ generally follows Australia's lead in respect to banking, it's now
only a matter of time before logging into your bank will cost you a small arm
and a leg.
What I find most interesting of all is that the more the banks adopt new
technologies, allegedly with the promise of reducing costs and improving
service levels, the more we all have to pay.
I would wager that there are now fewer people employed by banks (per dollar
transacted) than ever before and this technology has reduced the cost per
transaction by an incredible amount -- yet we're all paying through the
nose every time we even think about using our own money.
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