Note: This column represents the opinions
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When I first started playing around with computers and software back in the
late 1970s, there were two brands of commercially available systems that
"owned" the market.
In one camp we had the Radio Shack TRS80, a dull grey box that had very
unsophisticated graphics (big blocks that produced a 128x64 resolution)
and had no support for colour.
Making up for the lack of "flashiness", the TRS80 had a very good BASIC
interpreter that provided double-precision floating-point math and many
other features that appealed to "power programmers".
The only other microcomputer worth considering was the Apple II.
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Instead of the TRS80's Z80 processor, the Apple had a somewhat simpler (yet
faster) 6502 chip and came with support for colour graphics right out of the
box.
Despite its greater speed and cool graphics, the Apple wasn't as easy to program
as the TRS80, requiring a lot more delving into the bowels of the firmware
through the use of PEEK and POKE statements. A few machine-code routines
were also unavoidable if you wanted to really let that baby scream.
The massive differences between the two machines also meant that users tended
to be almost fanatical in their praise and derision of the machines, depending
on which camp they chose.
Right from the start, Apple attracted the more "creative" and "artsy" folks,
dazzling them with its pyrotechnic display capabilities and far more up-market
styling.
As the years wore on, the TRS80 died -- wiped out by the IBM PC and subsequent
clones.
Instead of dying, the Apple evolved, firstly into Apple III, then the Lisa,
and ultimately into the Mac family. Despite almost 30 years of such evolution,
Apple has remained loyal to the qualities that created such a cult following.
Even today, Apple's styling is ultra-contemporary, its graphics are great and
it plays its own game in respect to software and processor choices.
However, when I jumped online this morning it felt as if hell had frozen over.
Apple have announced that they're now shipping a piece of software called
"Boot Camp". This piece of code allows you to turn your Intel-based Mac
into an IBM clone -- ugh!
Boy, am I disappointed. For 30 years Apple played it tough and succeeded
in carving its own niche in the market. Maybe it didn't sell as many units
as those clone-vendors but it was proudly different. I strongly suspect
that many people bought Apple computers simply because they weren't
Microsoft-based clone-boxes.
Now they've turned around and, in one fell swoop, effectively capitulated
to "clone pressure" and yielded their one great strength -- their willingness
to be different.
Of course Apple are claiming that this is just a convenience for their loyal
Apple users, allowing them to run "their favourite Windows programmes on an
Apple-based computer".
Boy, that triggers my spin-alarm!
What's a loyal Apple user doing having *any* "favourite Windows programmes"?
Surely this is a blatant admission by Apple that it's losing the war and that
even the almighty Mac just isn't cutting it in a Microsoft-dominated world.
It looks as if the sole reason I might have been tempted to buy a Mac has
been eliminated. Why would I bother buying such an expensive box now?
If I want to avoid Bill's products I can always buy a much cheaper PC and
load a copy of free Unix or Linux.
I always saw Apple as a bunch of stylish rebels -- now, it would appear,
they're just a bunch of woosey girls.
Of course I could be wrong (it has to happen sooner or later:-). Do you think
this move by Apple is simply pragmatic, or does it show that the company
is happy to give away much of its mystique in the PC market in order to
focus instead on things like the iPod and upcoming mobile phones?
Has Bill really won the PC wars?
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